Two most important questions every business should be able to answer:
Why do people do business with you now?
If people aren’t doing business with you now, why should they?
Why should people do business with you?
Do you have a compelling reason why people should do business with your rather than your competitors? Is there something that you do better than your competition? Alternately, try to think of areas in the industry where there is a void that you could fill.
Ask your current customers/clients why they chose to do business with you rather than someone else. Their answers might surprise you. Once you’ve decided what makes your business unique, make sure you express that in every touch point with your prospects. Add it to your print advertising, your online presence, make sure your sales people know what it is that sets you apart. Be sure that they are letting everyone they talk to know about that unique selling point.
As of January 2010, Multi-Pillar Marketing, LLC is now a member of the Northeast Connecticut Chamber of Commerce.
One of the new features they started this month is a Meet the Member segment on our local AM radio station, WINY 1350am. This past Wednesday, Multi-Pillar Marketing, LLC was honored, as a new member, to be featured on the program.
Below is the recorded segment with Jenn McGroary being interviewed by “GaryO” of WINY. Enjoy!
I’d like to share a few of the same principles that I use when working with my clients that help increase the effectiveness of their marketing without increasing the cost.
Guide to consistency – Build familiarity with your company/brand
When trying to build brand recognition, it’s very important to keep consistency within colors, fonts, layout, style.
A consistent look shared among all your materials will help strengthen your company and brand. The advantage of doing so; (more…)
Quick way to get a top listing!
Getting a top ranking result in the search engines is getting easier now for those who serve a local clientele. Most search engines such as Google and Yahoo have local business listings that show up first for a local-based search phrase. I’ll use our business as an example, if someone is looking for web design services in the Woodstock, CT area, they might type in a phrase such as: web design, woodstock, CT.
Because they are using a State or Town in the keyword phrase, Google/Yahoo pull results from their business listings and a map to feature in the top results. Because we have a Business Listing on Google, our site shows up in the top results. See image:
To get your business added, sign up at the following links to add your business profile to their database. Google Local Business Center and Yahoo Local Business Best advantage of all, it doesn’t cost anything and if your site is new, you won’t have to wait weeks to get listed in the search results!
We have two special packages available for you to choose from depending on your needs at this time.
“Service Providers Starter Package” ~ $500!
Custom Design by Professional Marketing/Design firm with 10 yrs experience
4 pages that you can update yourself, change text, add photos, etc.
Includes a blog to keep your content fresh (Search Engines love that!)
Contact form so that you’ll get required information from your customers
Assistance in getting your domain name registered and hosting set up *
Personal assistance from a fellow service provider in your local area
Or
“Pre Site Online Brochure” ~ $175!
1 Page Custom Designed with your logo and company colors
List your services, contact info, and up to 3 photos
Free domain name registration for the first year**
Free hosting for the page
Call us: 860-481-4870 or fill out the contact form below to get your business online today!
* Hosting at our recommended providers starts as low as $60/year with free domain name registration.
** After the first year, domain name registration is only $12.95/yr.
