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	<title>Multi-Pillar Marketing,LLC ~ Connecticut Web Site Design, Small Business Marketing Consultant &#187; Articles</title>
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	<link>http://multipillarmarketing.com</link>
	<description>Connencticut Web Site Design and Marketing Consultant for Service Businesses in New England</description>
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		<title>5 Principles to Increase Your Sales Using Your Print Materials</title>
		<link>http://multipillarmarketing.com/5-ways-to-increase-your-sales-using-your-print-materials</link>
		<comments>http://multipillarmarketing.com/5-ways-to-increase-your-sales-using-your-print-materials#comments</comments>
		<pubDate>Mon, 27 Jul 2009 20:33:37 +0000</pubDate>
		<dc:creator>Jenn</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://multipillarmarketing.com/?p=506</guid>
		<description><![CDATA[I&#8217;d like to share a few of the same principles that I use when working with my clients that help increase the effectiveness of their marketing without increasing the cost.

  Guide to consistency &#8211; Build familiarity with your company/brand
    
    When trying to build brand recognition, it&#8217;s very [...]]]></description>
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		<title>What Customers Expect from Your Web Site</title>
		<link>http://multipillarmarketing.com/what-customers-expect-from-your-web-site</link>
		<comments>http://multipillarmarketing.com/what-customers-expect-from-your-web-site#comments</comments>
		<pubDate>Mon, 15 Dec 2008 22:24:01 +0000</pubDate>
		<dc:creator>Jenn</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://multipillarmarketing.com/?p=245</guid>
		<description><![CDATA[Customers and potential customers visit your web site with expectations, and it is crucial for you to cater to them in order to have your business thrive. Local customers already familiar with you might be willing to overlook small errors or discrepancies, but first-time visitors tend to be less forgiving and will move on to [...]]]></description>
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		<title>What can the Internet REALLY do for me? &#8211; 12 KEY BENEFITS</title>
		<link>http://multipillarmarketing.com/what-can-the-internet-really-do-for-me-12-key-benefits</link>
		<comments>http://multipillarmarketing.com/what-can-the-internet-really-do-for-me-12-key-benefits#comments</comments>
		<pubDate>Mon, 15 Dec 2008 22:21:49 +0000</pubDate>
		<dc:creator>Jenn</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://multipillarmarketing.com/?p=242</guid>
		<description><![CDATA[   by Peter Simmons Article used with permission.   In my conversations with business people I&#8217;ve noticed a surprising lack of understanding about the Internet and its potential for their business. Most know it is important for business in general but don&#8217;t really know why. Few really understand what it can specifically [...]]]></description>
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		<title>Reaching Out to Your Community</title>
		<link>http://multipillarmarketing.com/reaching-out-to-your-community</link>
		<comments>http://multipillarmarketing.com/reaching-out-to-your-community#comments</comments>
		<pubDate>Mon, 15 Dec 2008 22:18:58 +0000</pubDate>
		<dc:creator>Jenn</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://multipillarmarketing.com/?p=240</guid>
		<description><![CDATA[ As you continue to build your small, local business, one of the easiest marketing approaches in attracting new customers is to embrace your community, while using your web site to gain recognition. A strong community presence brings about notoriety and longevity to your venture. People who use the Internet often are seeking a business [...]]]></description>
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		<title>How to Build Customer Relationships</title>
		<link>http://multipillarmarketing.com/how-to-build-customer-relationships</link>
		<comments>http://multipillarmarketing.com/how-to-build-customer-relationships#comments</comments>
		<pubDate>Mon, 15 Dec 2008 22:17:22 +0000</pubDate>
		<dc:creator>Jenn</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://multipillarmarketing.com/?p=238</guid>
		<description><![CDATA[Building a lasting relationship with your customers is a vital marketing strategy in ensuring the existence of your business. Making your customers unhappy even once can impact their likelihood of ever revisiting.  Small, local stores, retailers, and companies, can sometimes offer more personable service because of their focus on the quality and uniqueness of [...]]]></description>
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