As you continue to build your small, local business, one of the easiest marketing approaches in attracting new customers is to embrace your community, while using your web site to gain recognition. A strong community presence brings about notoriety and longevity to your venture.

Building a lasting relationship with your customers is a vital marketing strategy in ensuring the existence of your business. Making your customers unhappy even once can impact their likelihood of ever revisiting.

According to The Kelsey Group *
"70% of U.S. households now use the Internet as an information source when shopping locally for products and services… Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource."

Think about the last time you were searching for information about a product or service, where did you look first? The Yellow Pages or the Internet? Today more consumers are going online to search for information rather than turning to the yellow pages.