We evaluate your current marketing processes and find assets already within your business that can be modified or leveraged to create more “profit” for your business.

First: “Identify Your Hidden Marketing Assets“
Many times, as a business owner, it is easy to get so involved in the day-to-day operation of your business that you will overlook many of the marketing assets that are just sitting there in your business. These “Hidden Marketing Assets” may take many different forms, but if they could be leveraged and optimized, these assets could produce $10,000 to $1,000,000 in additional revenue and profit for your company.

You may already have many of these in your business….
Do any of these exist in your company?

• Past/present customers
• Special knowledge or expertise
• Unique products or services
• Under performing sales people
• Advertising that doesn’t get results
• Staff expertise
• Quality products
• Low closing ratios
• Competition
• Marketing efforts that don’t work

Or, are you making any of these marketing mistakes:

• Not promoting your U.S.P. or E.V.P.
• Running ineffective image advertising
• Cutting prices on the front end with no back end marketing plan
• Not testing all components of your marketing
• Not using effective headlines
• Building on only one or two marketing pillars
• Not using joint ventures
• Do your ads “tease and titillate” instead of “teach and educate”?

If so, then you have a wealth of marketing assets.

The Multi-Pillar Marketing System^sm will help you to identify, and re-deploy these assets in a way that will give you dramatic growth increases without having to invest a lot of money or without having to make a lot of costly arid time consuming changes in your business.

Second: “Grow In Three ways“
The genius behind the Multi-Pillar Marketing System^sm is that it will leverage and optimize your existing marketing assets and grow your business in three ways all the time.

1. Get More Prospects
2. Increase Conversion Rate – Prospects = Customers
3. Increase The Value Of Each Client
   • Increase value of initial purchase
   • Increase repeat orders

The Multi-Pillar Marketing System^sm will give you Exponential growth in both sales and profits!

Third “Implement a Proven & Guaranteed Marketing System“
The Multi-Pillar Marketing System^sm is a proven and guaranteed marketing system.

We can help you to establish your own marketing system that will allow you to consistently grow your business in three ways and to perhaps achieve exponential growth.
We can work with you in any of 6 different ways:

1. Conduct a Complete Marketing Audit and Strategy Development Meeting.
2. Create your Customized Marketing System and Plan for Implementation.
3. Conduct a 30 Day Fast Start Program at your business.
4. Full Project Implementation.
5. Group Training Workshops
6. Online Training - available mid 2010

Everything that The Multi-Pillar Marketing System^sm will do for you is fully guaranteed.
You will at least make back in profit any fees that you pay to us or we will continue to work for you at no charge until you do!

The Multi-Pillar Marketing System^sm is based on the creation, establishment and implementation of multiple “Marketing Pillars” (various sources of marketing that support the future growth, revenues and ultimate profits of a company).

The application of the system varies from business to business and situation to situation. Regardless of the type of business or the situation, the Multi-Pillar Marketing System^sm includes:

1. Uncovering the company’s Hidden Marketing Assets: Discover hidden marketing assets which you never thought you had. Most of these assets lie in the information and data found in your business. The system will then turn these assets into new sources of income.
2. Determining your Unique Selling Proposition (USP): This is the foundation step in the system. Without it, all the other steps won’t be as productive. What sets your company apart from any other company in your industry? Can management and all employees describe this distinction clearly? Do they really believe it? Once this is determined all marketing efforts are integrated with this Unique Selling Proposition.
3. Work With Current and Former Customers: Only those companies that have a close working relationship with all customers will thrive in today’s market place. Continuous contact and communication with the client has been proven to have a significant positive impact on order size, frequency of purchase, loyalty of clients, referrals generated, etc. The Multi-Pillar Marketing System^sm includes establishing a long-term relationship with customers that will generate increased income for years to come.
4. Build Marketing Alliances: Many times more customers can be secured from effective joint ventures or alliances with other companies. I will help you establish long term alliances that can generate many new customers.
5. Improved Performance from Sales People and Staff: Part of the Multi-Pillar Marketing System^sm includes training inside and/or outside salespeople how to improve sales performance. This will increase their contribution and the increased productivity will show up on the bottom line.
6. Media Advertising: The Multi-Pillar Marketing System ^sm demands measurability and performance from all media advertising. This is done by utilizing effective “direct response” advertising techniques, which can double or triple response to any media advertising.
7. Community Marketing: The Multi-Pillar Marketing System^sm will encourage your business to educate and teach the community, your customers and your prospects all about your products and services. The more people understand why they should do business with you, the more they will reward you with their business.
8. Direct Marketing: Direct marketing is the marketing or promoting of your products and/or services to a specific niche or target market. That niche can be geographical, economic, professional, or any other group that can be targeted and approached in a systematic manner. The Multi-Pillar Marketing System^sm will utilize proven and effective direct marketing techniques to maximize your success in getting response and achieving a profitable return for your effort.
9. Internet Marketing: All of the above steps can now be done online as well. To increase your profits, all the above steps will be integrated with your online presence if you have one. If not, I can help you develop a site that will complement your offline business and reap the rewards of increased business and credibility.

1. More Customers: All elements of your marketing will tastefully, elegantly and enthusiastically invite your prospects, customers and clients to do business with you and you only.
2. Increased Revenues and Profits: This system is so thorough and methodical you can use it over and over to create on-going streams of income. The system will uncover marketing assets and turn them into unexpected windfall profits for you.
3. Improved Employee Productivity: We will help transform your employees into highly effective, motivated and profitable people. The system is so easy to understand and implement, your employees will finally have a step by step program they can implement and make the company more profit.
4. Efficient and Profitable Marketing: The Multi-Pillar Marketing System^sm operates by the standard of measurable results. You will know if any cost of marketing or advertising is worth the price. You will never waste a penny in useless wasteful advertising.
5. Enjoyable Process: If you decide to have me implement the Multi-Pillar Marketing System^sm you are headed for not only more profits, but also an enjoyable, educational and empowering experience as well.