Jenn McGroary

Multi-Pillar Marketing, LLC

  • About
  • Work with Jenn
  • Portfolio
  • Testimonials
  • Blog
  • Contact Me

Become the go-to expert in your field

Written by Jenn 1 Comment

Expert statusWhen you are in the need for assistance with something, whether it’s fixing a leaky pipe or getting a tooth ache taken care of, who would you prefer to handle those problems?

A home improvement guy or a general practitioner might be able to help you well enough, but wouldn’t you be more secure in hiring a licensed plumber or a dentist to deal with your problems?

Becoming an expert in your field can be invaluable in your business. You’ll be more likely to receive referrals, charge higher fees and get to that most revered state of being able to pick and choose your clients!

So how do you become an expert in your field?

  • Become “masterful” at one particular skill. Learn everything you can about that skillset.
  • Have a way of doing your work that no one else does, that brings results faster than others. Put your own twist on how you do something.
  • Be super customer service-oriented. Go above and beyond what your clients expect someone in your field to do.

Take a look at your business and let me know what you are an expert in or can work on becoming an expert at. Please share below in the comments!

 

Image credit: by Chris Pirillo

Filed Under: Your Marketing Message Tagged With: business practices, differentiation, Marketing, marketing strategies, unique selling proposition, USP

About Jenn

Jenn simplifies online marketing & website development for service-based business owners.
She is also the author of: Online Marketing Simplified: The Beginner’s Guide to Using the Internet to Market Your Local Business.
When she's not busy working, she enjoys reading, riding horses & playing with her 3 boys.

Comments

  1. Lee Hanlon says

    February 12, 2016 at 5:20 am

    Your article is very helpful. I’m a 17 year veteran (Canadian Army Reserve); in my civilian career I was a paralegal for 8 years and currently am in the private security field (13 years) as a licensed Security Guard, and for the past 3 years I go involved in Private Investigations. I specialize in Cold Cases; Missing Persons; and Locates. I also conduct in General Criminal and Civil Investigations as well.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Following your gut…
  • Time to plan for next year
  • Keeping track of your time using Toggl
  • The question I get asked most often… How much will the website cost?
  • The importance of having mentors and coaches [Video]

Search This Site

Categories

Giving is Living!

I donate a percentage of all of my project fees towards helping women entrepreneurs in other countries.

You can help. Click the logo above to see some of these amazing women and you can learn how to start donating too!

What my clients say…

"Jenn offers the kind of support that inspires great things. With her supportive coaching and instruction in easy to understand terms, I was able to get my service launched fast and easy. She is available when needed and always offers a helpful hand when required. I highly recommend Jenn McGroary if you’re seeking a professional who consistently offers quality service.”
Ava Colonna
NoPlaceLikeMyHouse.com

Important Info

  • Resources
  • Terms
  • Privacy Policy

About Jenn

Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified: The Beginner’s Guide to Using the Internet to Market Your Local Business

Contact Me

Multi-Pillar Marketing, LLC
580 Center Rd.
Woodstock, CT 06281
P: 860-578-4870
F: 866-493-4130

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube

Copyright © 1999 - Present · Jenn McGroary ~ Multi-Pillar Marketing, LLC · All rights reserved
"Love Your Business Again Coaching Club", "Love Your Website Again Video Training Course" and "Website Go To Girl" are all trademarks of Multi-Pillar Marketing, LLC ·
Photography by Sharon Korsu of Creative Images 4