When you are in the need for assistance with something, whether it’s fixing a leaky pipe or getting a tooth ache taken care of, who would you prefer to handle those problems?
A home improvement guy or a general practitioner might be able to help you well enough, but wouldn’t you be more secure in hiring a licensed plumber or a dentist to deal with your problems?
Becoming an expert in your field can be invaluable in your business. You’ll be more likely to receive referrals, charge higher fees and get to that most revered state of being able to pick and choose your clients!
So how do you become an expert in your field?
- Become “masterful” at one particular skill. Learn everything you can about that skillset.
- Have a way of doing your work that no one else does, that brings results faster than others. Put your own twist on how you do something.
- Be super customer service-oriented. Go above and beyond what your clients expect someone in your field to do.
Take a look at your business and let me know what you are an expert in or can work on becoming an expert at. Please share below in the comments!
Image credit: by Chris Pirillo
Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified:
The Beginner’s Guide to Using the Internet to Market Your Local Business 
Your article is very helpful. I’m a 17 year veteran (Canadian Army Reserve); in my civilian career I was a paralegal for 8 years and currently am in the private security field (13 years) as a licensed Security Guard, and for the past 3 years I go involved in Private Investigations. I specialize in Cold Cases; Missing Persons; and Locates. I also conduct in General Criminal and Civil Investigations as well.