Two most important questions every business should be able to answer: Why do people do business with you now? If people aren't doing business with you now, why should they? Why should people do business with you? Do you have a compelling reason why people should do business … [Read more...]
5 Principles to Increase Your Sales Using Your Print Materials
I’d like to share a few of the same principles that I use when working with my clients that help increase the effectiveness of their marketing without increasing the cost. Guide to consistency – Build familiarity with your company/brand When trying to build brand recognition, … [Read more...]
Take Advantage of the Local Search Feature in the Search Engines
Quick way to get a top listing! Getting a top ranking result in the search engines is getting easier now for those who serve a local clientele. Most search engines such as Google and Yahoo have local business listings that show up first for a local-based search phrase. … [Read more...]
5 Free or Low Cost Ways of Marketing Your Business in the Down Economy
In today's economy, everyone is feeling the pinch, yet it is still necessary to market your business. Below we have 5 Free or Low Cost ways to market your business. Hopefully you're already trying some of them or will put some into practice within the next couple of weeks. Enjoy! 1. Is Your USP … [Read more...]
What Customers Expect from Your Web Site
Customers and potential customers visit your web site with expectations, and it is crucial for you to cater to them in order to have your business thrive. Local customers already familiar with you might be willing to overlook small errors or discrepancies, but first-time visitors tend to be less … [Read more...]
Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified:
The Beginner’s Guide to Using the Internet to Market Your Local Business 