This week I wanted to share with you what you need to do to make sure you're infusing your USP into your marketing. Making sure your unique selling proposition is front and center in all your marketing channels will help boost your credibility, attract the right clients to you and make you stand … [Read more...]
Make your blog posts more engaging with images
Blogs that are just filled with a bunch of text can be really boring to read. Make your blog posts more engaging with images that relate to what you're writing about! There are a couple of places to get images that you can use for your blog posts and newsletters. Take your own pictures - This is … [Read more...]
How much should I charge?
One of the biggest struggles I see small, service-based business owners worry about is how much should they charge. Many sources I've read about, with regards to setting prices, have elaborate formulations that you can use to calculate how much your expenses are, how many hours you want/or are able … [Read more...]
Let people know the real you
I want to get to know you! When was the last time you read through your "About Me" page on your web site? Do you even have an about me page? In today's market, people are craving contact with other people. Sure, you may have more than just you working in your business and are promoting that on … [Read more...]
The fastest way to achieve your goals
One of the best things that has happened to me this year was joining a new coaching program and within that group, I found my new accountability partner. If you don't know what an accountability partner is, it is someone who you talk to regularly about your business, goals, and tasks that you are … [Read more...]
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Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified:
The Beginner’s Guide to Using the Internet to Market Your Local Business 