I’ve talked to a lot of people recently about what it takes to create a successful online presence and I’d like to outline several key points here for you.
Your Website – The hub of your online presence
Having a client attractive website that builds the know, like and trust factor with your prospects and clients is one of the major parts of your online presence.
You’ll be driving traffic back to it to provide more information about your services, capture the prospect’s information with an irresistible free offer, and provide informative content for them that helps them with their problems.
Your Ideal Client/Niche Market
Knowing who your ideal clients are or the specific niche market you service is essential to knowing where to find them and marketing effectively right where they hang out.
A Core Marketing Message
Having a clear marketing message that is consistent across all the platforms you market in is very important. You don’t want to be seen as someone who does X on one site and Y on another site. All your branding should be the same from your logo, colors, pictures, core message (what you do and what you teach)
A Plan for Consistency
Having your marketing plan sketched out as to what content you’ll be creating, what marketing channels you’re using, how often you’ll create content and what programs/products you’ll be offering will help you stay consistent and will also free up time wondering what you should be doing, when & where.
Your “To Do” item for the week Take a look at your business to see if there are any spots that are missing in what I’ve laid out above. If you are lacking in any of the areas, create a plan to start making changes. For starters, take a quick look at the social media sites you use. Are the pictures, colors, message the same for all of them? If not, make them all consistent so if people are seeing you on multiple sites, they’ll know you’re the same person.
Share in the comments below: What areas are you struggling with? Do you have a marketing plan in place to keep you consistent? Share your thoughts below. 🙂
I go into much more detail in a teleclass I did last month. If you’re interested in getting a copy of the recording, you may do so by clicking the image below.