Did you know that Facebook has become the most popular web site online next to Google? (There were even several times last year that Facebook was visited more often than the #1 ranked search engine.)
With over 500 million users, you can’t afford to scoff at that type of traffic.
So what does that mean for you?
Since so many people use the site, chances are, your prospects and clients are online there as well. Doesn’t it make sense to go where your peeps are?
It’s also free and easy to use.
What’s the benefit?
The main benefit is that you’d be able to interact more with your clients and prospects.
Facebook allows you to post comments or pose questions that are seen by your clients/prospects. They can comment on it, share it with their friends and feel like their opinions matter.
You can share pictures, get discussion groups started, have fans post reviews and even create events that you can invite your followers to.
You’ll start to develop a relationship with them that’s more personable than just advertising.
Who benefits most?
If you run a business to consumer business, you’ll likely get the most use out of a facebook page. Business to business companies won’t generally need one, there are other social sites that might lean more to your needs such as LinkedIn. (I’m not saying that’s always the case, just generally speaking, B-to-C companies see the best results.)
Your assignment: If you don’t have one already, you’ll want to look to see if having a facebook page for your business would make sense.
If you already have a personal profile, you’ll log into your account and go to Pages to set up a page for your business. From there, you can edit the page with your business information, add photos, business hours, etc.
Don’t forget to ask your friends to “Like” your page!
Bonus tip: Once you get over 25 followers/fans, you can get your custom pagename, just like I have at http://www.facebook.com/JennLMcGroary. Makes it much easier to tell your clients/prospects about it!