Manage Your Online Reputation
I can hear you now, “Google myself?” “Really, Why?” “Isn’t that being vain?”
Absolutely not, in fact, you are doing you and your business a disservice by not keeping track about what is being said about you.
The number one reason to do this is that your prospects, if they do their due diligence before making a purchasing decision, are doing the exact same thing. Don’t you want to know what they are seeing?
Two, it will give you good feedback as to what you are doing really well and areas that you may be lacking.
Those great reviews are good to print out and keep in your “This is why I’m in business” file – anytime you’re feeling discouraged, take them out and read them for an instant pick me up.
The not-so-good reviews, look at them as constructive criticism to see if there are areas in your business that could be improved. (If they are down-right bad, we’ll be discussing how to deal with those in the next newsletter.)
So how do I do it?
Simple just visit Google, Yahoo and Bing – the top three search engines out there that most everyone uses. Type in your name (if you’re a solo professional) or your company name and see what pops up. Many sites, including the search engines themselves, allow people to post reviews about businesses.
Check them out and read what people have been posting.
You can also set up Google Alerts which will automatically send you an email whenever something new about you is posted in the search results. (Click here to watch a quick 2 min. video that will show you how to set this up in as little as 60 seconds. Just scroll to the bottom of the page for the video.)
Your assignment is to block out 15 min or so every month to review what is being said about you online. Also set up Google Alerts for your name and your business name. It only takes about 60 seconds and the results will be emailed to you automatically!
In my next newsletter, we’ll discuss what to do if you find any negative reviews posted. (Subscribe to my newsletter to make sure you don’t miss it!)