Last post we’d discussed how to manage your online reputation – Read the post: Have you Googled yourself lately?
Manage Your Online Reputation Part 2
OK, so if you’ve found any negative reviews or comments out there on the internet about you or your business, the first thing to do is go ahead and vent to someone OFFLINE. I know you’re going to do it but make sure you do it right.
You honestly don’t want to retaliate online because that might just make the situation worse.
Once you’ve had a chance to calm down, check the site you’d found the negative comment on and see if there is a way that you can write a reply or rebuttal.
If the site is a review site you may be able to create an account and reply directly to the negative comment.
If it was a review on Google’s site, as long as you’ve claimed or set up your business listing, you’ll be able to log in and reply directly to that review as the owner.
With most sites, you can contact them through their support area and ask them to remove the offending comment if it is in violation of their posting rules (i.e. is hateful or maliciously posted as a way to discredit that business).
It’s important that you never respond immediately, especially if you’re still seeing red! Give yourself a day or two to calm down and think of a rational response.
Make sure that you are responding in a positive way, have tried resolving the issue, and/or are clarifying why that person posted negatively.
If there have been issues regarding your product or service, discuss them and let prospects/customers know what you’ve done or are doing to rectify the situation.
Most importantly, don’t freak out. Everyone will come up against a bad review or two at some point. You can’t please all people all the time and you’ll go crazy trying.
Your assignment is to comment or reply to any of the negative reviews that you’d found when you did the search for your name/business.