Remember back in the days, growing up when you didn’t have a lot of money as a kid? You had something a friend wanted and they had something you wanted.
So you’d trade.
Whether it was a toy, lunch (I hated baloney sandwiches but I loved tuna), or doing your sister’s chores, we learned all about bartering growing up.
Now that you have your own businesses, you have services/products that people want, but sometimes (especially now) some people have a hard time paying cash for what you offer. So…
How could bartering help you now?
If the other party has a product or offers a service that you’d be interested in, it might be a way to effectively trade what you are offering.
There are many ways to do this.
- You can trade value for value i.e. Equal dollar value
For example: $1,200 of your service for $1,200 of their product or visa versa.
- Partial value i.e. Barter + cash
For example: Your service is valued at $2,000 but their service is only valued at $600, they’d pay you the balance in cash.
- Even swap i.e. Yours for Theirs
For example: Even though your $ value might be a little off, you both agree that the value exchanged is fair and do an even swap for services.
I’ve personally swapped my services for jewelry, an outdoor, chain link kennel for my dog, and professionally installed carpeting for my living room.
In all cases, the products/services were something that I needed (or the the case of the jewelry, something I wanted ;-)), the clients on the other end were open to bartering and the end outcome was mutually beneficial to both parties.
Even though cash is usually the payment of choice, bartering can be another form of payment that you can accept to help expand business.
So what do you think? Are you open to the idea of bartering? Let me know.
And by the way… if you would like me to help in your business, with either web site design or marketing projects and you think you have a product/service I might be interested in, please let me know as I am open to more barter deals. 😉