Jenn McGroary

Multi-Pillar Marketing, LLC

  • About
  • Work with Jenn
  • Portfolio
  • Testimonials
  • Blog
  • Contact Me
    • Client Support Area

Quick Fix Marketing Strategy for Carpet Cleaning Companies

Written by Jenn 1 Comment

Several approaches work well here.For commercial buildings, offer one month’s free cleaning with one stipulation: If you do a more satisfactory job than the people they’re currently using, they agree to give you a one-year contract at the same price or slightly less than they’re currently giving someone else.

For residential customers, give one cleaning free in return for a one year contract at $50 a quarter, for four cleanings billed automatically to the customer’s credit card. This locks up $200 per year per customer, forever.

One company I consulted with tried this and immediately boosted their sales by 12%, improving the company’s closing ratio to three out of five. That’s a 60% closing ratio! And they hadn’t even begun to finish working their entire list!

Don’t forget to approach carpet companies and offer to joint venture with them. The carpet company can make your offer to their customers as an inducement to buy their carpet!

Hint- For other industries, try using the same approach with your services. Think of how you can bundle your service or offer a year’s worth of services that you can lock a client into for a guaranteed discount price.

Filed Under: Websites, Your Marketing Message Tagged With: carpet cleaning, joint ventures, local business marketing, low cost marketing, offline marketing, quick fix marketing strategy, service bundling

About Jenn

Jenn simplifies online marketing & website development for service-based business owners.
She is also the author of: Online Marketing Simplified: The Beginner’s Guide to Using the Internet to Market Your Local Business.
When she's not busy working, she enjoys reading, riding horses & playing with her 3 boys.

Comments

  1. Rigoberto says

    March 19, 2016 at 6:35 pm

    Wonderful website. Plenty of helpful information here. I’m sending it to a few buddies ans also sharing in delicious.
    And naturally, thank you to your effort!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Following your gut…
  • Time to plan for next year
  • Keeping track of your time using Toggl
  • The question I get asked most often… How much will the website cost?
  • The importance of having mentors and coaches [Video]

Search This Site

Categories

Giving is Living!

I donate a percentage of all of my project fees towards helping women entrepreneurs in other countries.

You can help. Click the logo above to see some of these amazing women and you can learn how to start donating too!

What my clients say…

"Jenn offers the kind of support that inspires great things. With her supportive coaching and instruction in easy to understand terms, I was able to get my service launched fast and easy. She is available when needed and always offers a helpful hand when required. I highly recommend Jenn McGroary if you’re seeking a professional who consistently offers quality service.”
Ava Colonna
NoPlaceLikeMyHouse.com

Important Info

  • Resources
  • Terms
  • Privacy Policy

About Jenn

Wife, mom to 3 wild and crazy boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified: The Beginner’s Guide to Using the Internet to Market Your Local Business

WDD Web Designers

Contact Me

Multi-Pillar Marketing, LLC
P.O. Box 228
Woodstock, CT 06281
P: 860-578-4870
F: 866-493-4130

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube

Copyright © 1999 - Present · Jenn McGroary ~ Multi-Pillar Marketing, LLC · All rights reserved
"Love Your Business Again Coaching Club", "Love Your Website Again Video Training Course" and "Website Go To Girl" are all trademarks of Multi-Pillar Marketing, LLC ·
Photography by Sharon Korsu of Creative Images 4