You've worked hard creating service packages and programs for your clients. Now, how do you reach them? The easiest way is to go where they are already gathering. Social sites such as Facebook, LinkedIn and Twitter can help enormously. You'll want to join groups where your prospects like to hang … [Read more...]
Creating a successful online presence
I've talked to a lot of people recently about what it takes to create a successful online presence and I'd like to outline several key points here for you. Your Website - The hub of your online presence Having a client attractive website that builds the know, like and trust factor with your … [Read more...]
How much should I charge?
One of the biggest struggles I see small, service-based business owners worry about is how much should they charge. Many sources I've read about, with regards to setting prices, have elaborate formulations that you can use to calculate how much your expenses are, how many hours you want/or are able … [Read more...]
Become the go-to expert in your field
When you are in the need for assistance with something, whether it's fixing a leaky pipe or getting a tooth ache taken care of, who would you prefer to handle those problems? A home improvement guy or a general practitioner might be able to help you well enough, but wouldn't you be more secure in … [Read more...]
Stop being "pushy" with your marketing…
What sounds easier to you? Calling people, setting up appointments and trying to convince them that your services are beneficial to them... Or receiving emails and/or phone calls from self qualifying prospects ready to hand you money because they are so excited to work with you? My bet is on the … [Read more...]
Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified:
The Beginner’s Guide to Using the Internet to Market Your Local Business 
