With the fact that we get bombarded with so much electronic junk (mail) every day, sending your prospects or clients something via mail will most definitely make you stand out. Don't you still get excited when you receive a hand written letter in your mailbox? The fact that someone took the time … [Read more...]
Rediscovering your gold nuggets
Last week I was taking a walk with my husband and we were walking though the woods on our property. He showed me a path he'd cleared to the stream that runs through the lower part of our property, a place that I haven't visited in many years. The stream was running higher than usual after … [Read more...]
What makes your business unique?
Two most important questions every business should be able to answer: Why do people do business with you now? If people aren't doing business with you now, why should they? Why should people do business with you? Do you have a compelling reason why people should do business … [Read more...]
Be True To Yourself!
The following video was a true life wedding video of a couple who declined the traditional wedding march in favor of expressing their true selves. It was even shown on the CBS morning show after the link to the video was spread throughout the internet via Twitter a couple of weeks ago. Every … [Read more...]
5 Principles to Increase Your Sales Using Your Print Materials
I’d like to share a few of the same principles that I use when working with my clients that help increase the effectiveness of their marketing without increasing the cost. Guide to consistency – Build familiarity with your company/brand When trying to build brand recognition, … [Read more...]
Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified:
The Beginner’s Guide to Using the Internet to Market Your Local Business 