Jenn McGroary

Multi-Pillar Marketing, LLC

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Stop being "pushy" with your marketing…

Written by Jenn Leave a Comment

What sounds easier to you? Calling people, setting up appointments and trying to convince them that your services are beneficial to them... Or receiving emails and/or phone calls from self qualifying prospects ready to hand you money because they are so excited to work with you? My bet is on the … [Read more...]

Filed Under: Managing Your Business, Planning for Marketing Consistently Tagged With: business practices, differentiation, offline marketing, online marketing

What do you do? [Video]

Written by Jenn Leave a Comment

A question that is often asked, yet, most often this question is answered incorrectly, or rather, ineffectively. [HTML1] Take action! Write out your biggest benefit - what your client gets out of working with you. I'm talking end of the day, deep emotional benefits. These connect most with your … [Read more...]

Filed Under: Your Marketing Message Tagged With: elevator speech, introductions, networking tips, offline marketing, online marketing

What everyone ought to know about ROI

Written by Jenn Leave a Comment

ROI or Return on investment is used to help measure whether your marketing dollars are being spent wisely. Everything you do in terms of marketing your business can and should be tracked whether you're spending money or even more important, your time. Each ad you place, online or off, commercial … [Read more...]

Filed Under: Managing Your Business, Your Marketing Message Tagged With: ad tracking, free marketing, local biz marketing, local business marketing, Local Internet Marketing, low cost marketing, offline marketing, online marketing, ROI

I'll trade 'ya for it…

Written by Jenn 2 Comments

Remember back in the days, growing up when you didn't have a lot of money as a kid? You had something a friend wanted and they had something you wanted. So you'd trade. Whether it was a toy, lunch (I hated baloney sandwiches but I loved tuna), or doing your sister's chores, we learned all about … [Read more...]

Filed Under: Managing Your Business Tagged With: barter, bartering, local business marketing, low cost marketing, offline marketing, swapping services, trade services

Hate Following Up, Try This Alternative

Written by Jenn Leave a Comment

Last week I'd posted a suggestion on my facebook page for an alternative to the dreaded follow up. "Hate to followup with prospects/clients? Sometimes it can feel sales-y or pushy. Try the checking in method instead. You'll come across as caring/concerned instead of trying to sell them … [Read more...]

Filed Under: Managing Your Business Tagged With: checking in, following up, Local Internet Marketing, Marketing, offline marketing, online marketing

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Recent Posts

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What my clients say…

"Jenn offers the kind of support that inspires great things. With her supportive coaching and instruction in easy to understand terms, I was able to get my service launched fast and easy. She is available when needed and always offers a helpful hand when required. I highly recommend Jenn McGroary if you’re seeking a professional who consistently offers quality service.”
Ava Colonna
NoPlaceLikeMyHouse.com

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About Jenn

Wife, mom to 3 wild and crazy boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified: The Beginner’s Guide to Using the Internet to Market Your Local Business

WDD Web Designers

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Multi-Pillar Marketing, LLC
P.O. Box 228
Woodstock, CT 06281
P: 860-578-4870
F: 866-493-4130

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