What sounds easier to you? Calling people, setting up appointments and trying to convince them that your services are beneficial to them... Or receiving emails and/or phone calls from self qualifying prospects ready to hand you money because they are so excited to work with you? My bet is on the … [Read more...]
What do you do? [Video]
A question that is often asked, yet, most often this question is answered incorrectly, or rather, ineffectively. [HTML1] Take action! Write out your biggest benefit - what your client gets out of working with you. I'm talking end of the day, deep emotional benefits. These connect most with your … [Read more...]
What everyone ought to know about ROI
ROI or Return on investment is used to help measure whether your marketing dollars are being spent wisely. Everything you do in terms of marketing your business can and should be tracked whether you're spending money or even more important, your time. Each ad you place, online or off, commercial … [Read more...]
I'll trade 'ya for it…
Remember back in the days, growing up when you didn't have a lot of money as a kid? You had something a friend wanted and they had something you wanted. So you'd trade. Whether it was a toy, lunch (I hated baloney sandwiches but I loved tuna), or doing your sister's chores, we learned all about … [Read more...]
Hate Following Up, Try This Alternative
Last week I'd posted a suggestion on my facebook page for an alternative to the dreaded follow up. "Hate to followup with prospects/clients? Sometimes it can feel sales-y or pushy. Try the checking in method instead. You'll come across as caring/concerned instead of trying to sell them … [Read more...]
Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified:
The Beginner’s Guide to Using the Internet to Market Your Local Business 