This week I wanted to share with you what you need to do to make sure you're infusing your USP into your marketing. Making sure your unique selling proposition is front and center in all your marketing channels will help boost your credibility, attract the right clients to you and make you stand … [Read more...]
Creating a successful online presence
I've talked to a lot of people recently about what it takes to create a successful online presence and I'd like to outline several key points here for you. Your Website - The hub of your online presence Having a client attractive website that builds the know, like and trust factor with your … [Read more...]
How much should I charge?
One of the biggest struggles I see small, service-based business owners worry about is how much should they charge. Many sources I've read about, with regards to setting prices, have elaborate formulations that you can use to calculate how much your expenses are, how many hours you want/or are able … [Read more...]
Let people know the real you
I want to get to know you! When was the last time you read through your "About Me" page on your web site? Do you even have an about me page? In today's market, people are craving contact with other people. Sure, you may have more than just you working in your business and are promoting that on … [Read more...]
Become the go-to expert in your field
When you are in the need for assistance with something, whether it's fixing a leaky pipe or getting a tooth ache taken care of, who would you prefer to handle those problems? A home improvement guy or a general practitioner might be able to help you well enough, but wouldn't you be more secure in … [Read more...]
Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified:
The Beginner’s Guide to Using the Internet to Market Your Local Business 