When you are in the need for assistance with something, whether it's fixing a leaky pipe or getting a tooth ache taken care of, who would you prefer to handle those problems? A home improvement guy or a general practitioner might be able to help you well enough, but wouldn't you be more secure in … [Read more...]
What makes your business unique?
Two most important questions every business should be able to answer: Why do people do business with you now? If people aren't doing business with you now, why should they? Why should people do business with you? Do you have a compelling reason why people should do business … [Read more...]
5 Principles to Increase Your Sales Using Your Print Materials
I’d like to share a few of the same principles that I use when working with my clients that help increase the effectiveness of their marketing without increasing the cost. Guide to consistency – Build familiarity with your company/brand When trying to build brand recognition, … [Read more...]
5 Free or Low Cost Ways of Marketing Your Business in the Down Economy
In today's economy, everyone is feeling the pinch, yet it is still necessary to market your business. Below we have 5 Free or Low Cost ways to market your business. Hopefully you're already trying some of them or will put some into practice within the next couple of weeks. Enjoy! 1. Is Your USP … [Read more...]
Wife, mom to 3 boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified:
The Beginner’s Guide to Using the Internet to Market Your Local Business 